GRAND RAPIDS, Mich. — Meijer announced that it will double match every customer's $10 Simply Give donation made Nov. 9 to 10 to help boost support for local food pantries before the holidays. The Double Match Days initiative is being launched as part of the retailer's Taste of the Holidays in-store sampling event as a way to thank customers for their continued commitment to help fight hunger in the Midwest.
"As hunger continues to grow in all of our communities, our customers never cease to amaze us with their generosity," co-chairman Hank Meijer said. "Not only does this initiative share food with our customers while they help us feed our hungry neighbors, but it stretches their Simply Give donations even further. This is our way of showing customers how much we appreciate their support."
Each Simply Give campaign aims to replenish the shelves of nearly 200 food pantries in the retailer's five-state region by encouraging customers to purchase $10 Meijer Food Pantry Donation Cards. The donation cards are then converted into Meijer gift cards and given to the food pantry selected by the store. The Simply Give program runs three times a year for about ten weeks.
Simply Give Double Match Days will stretch those donations even further: For every $10 donation card purchase, Meijer will give $20 to the program, resulting in a total $30 donation.
While the Holiday Simply Give campaign runs through Jan. 5, Meijer will provide partnering food pantries with a mid-campaign donation in December so hungry families can have the food they need before the holidays.