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Meijer gears up for Cyber Week

Meijer is extending Cyber Monday into a weeklong sales event on Meijer.com, offering customers deep discounts and free shipping on orders of more than $75. The Midwestern retailer will offer Cyber Week savings from Sunday through Dec. 7.

"The big difference for Cyber Monday customers is not what they are buying, but how they are buying it," said Liwanag Ojala, VP of e-commerce, who expects online sales from mobile devices to be 10 times higher at Meijer than in 2012. "Having less time between Thanksgiving and Christmas, the new trend will be multitasking between Thanksgiving football games, family get-togethers and shopping for deals on your smartphone or tablet. Our shoppers thrive in our seamless online experience and we're excited they'll have more flexibility to customize their savings for holiday shopping."

The Meijer's Cyber Week event will offer discounts up to 50% off select toys, electronics and holiday decorations. Shoppers will also be given the option of having their orders shipped free to their local Meijer store. The tactic generates foot traffic into the brick-and-mortar stores and potentially generates additional sales as shoppers tick off last-minute items from their holiday lists.