ROSWELL, Ga. — Scott Home Improvement Solutions will host more than 200 Menards contractors as part of the Scott 160, inviting them to act collectively as Grand Marshal at the inaugural ARCA/Menards 2013 Series Race at Road America in Elkhart Lake, Wis., Saturday, June 22.
Kimberly-Clark and the Scott brand are partnering with ARCA series sponsor Menards to participate in the ARCA Racing series. Through the partnership, the Scott brand is an official sponsor of the ARCA series, an ARCA Rookie Challenge sponsor and race title sponsor of the Scott 160.
"We look forward to engaging with top contractor customers as Grand Marshals of the Scott 160," said Heather Richmond, Kimberly-Clark customer marketing manager for the hardware, home improvement and paint channel. "This exciting opportunity gives us a great venue to introduce our new Scott 'Just Add Yellow' campaign targeted at the contractor and do-it-yourself markets.”
"Everyone knows Scott Rags in a Box comes in that famous yellow box," Richmond continued. "Now our coveralls and drop cloths come in the same bright yellow packaging, so contractors and DIYers can easily find our quality products in the marketplace. We want them to think yellow before their next project and Just Add Yellow with Scott Home Improvement Solutions."
To reinforce brand awareness, the contractors will wear bright yellow T-shirts and hats as they give the "start engines" command.
"We're fortunate to have great partners at Road America," said Road America track president George Bruggenthies. "And we're excited to partner with Scott to have the hard-working home improvement contractors act as our Grand Marshal for the Scott 160, many of whom may have worked jobs and projects here at our race track."
"Menards is a Wisconsin-based retailer and the east central Wisconsin market is a great fit for Menards retail market footprint," said Mark Gundrum, ARCA VP of business development and corporate partnerships. "A combined effort by ARCA, the track and Menards to welcome Scott and Menards contractor customers as Grand Marshal is a great addition to the partnership between the two series sponsors. We are proud to have sponsors bring excitement for the ARCA Series fans and look forward to seeing the Scott 160 at Road America."