BOSTON — Merchant Warehouse, a leading innovator of payment technologies and merchant account services, has named Greg Cohen chief revenue and strategy officer. With extensive experience in implementing business strategies, as well as channel and value chain expansion across the payments industry, Cohen will be responsible for expanding partnership, payment and commerce opportunities within the Genius™ Customer Engagement Platform and accountability to ensuring the strength and growth of the company’s existing business.
“Merchant Warehouse recognizes that the convergence of payments and marketing services presents exciting new opportunities. Capitalizing on this has been challenging for many organizations but the Genius vision of a true multi-channel commerce platform for merchants is a reality,” said Cohen. “Merchant Warehouse has the focus, drive and technology to make an integrated commerce and marketing experience in the new world of mobility a reality. I’m excited to be part of it.”
Genius is a software platform that lets merchants accept any kind of payment, discount or loyalty program within a single transaction. Using Genius, merchants can also increase revenue by offering loyalty-building incentives and offers that attract new customers and retain current ones.
Cohen joins Merchant Warehouse from VeriFone, where he served as the SVP and general manager for VeriFone Commerce Solutions. Prior to VeriFone, Cohen served as president for the U.S. Group and emerging solutions at Moneris. In addition, he has held numerous leadership positions throughout his career, including SVP global payments, VP at Vital (now TSYS) and BankServ. Early in his payments career, Cohen also founded and developed techTouch Cash, a national ISO. Cohen is also on the executive committee of the board of directors of the Electronic Transaction Association and has held numerous network, association and industry board and advisory roles.