Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.
While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.
Miller Lite is asking consumers to follow the brand on Twitter and to tweet a picture of themselves with either a product or logo with the hashtag #ItsMillerTime. Fans have until Aug. 14 to tweet photos; the commercial will debut on Aug. 15. The television spot is set to air through September on cable networks like Spike TV and Comedy Central.
Due to age issues, Twitter is fairly new arena when it comes to marketing, AdWeek noted.