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Mobile in-store navigation platform developer adds Google muscle to board

SAINT LOUIS — Aisle411, developer of a mobile in-store navigation platform for retail stores, has bolstered its advisory board with some Google muscle. Don Dodge’s appointment helps to round out the company's executive management team.

"Don has a history of picking first-to-market leading technology platforms that become game changing market leaders. We are excited to welcome Don Dodge to Aisle411's team of experts in the explosive growth market of indoor location," said CEO Nathan Pettyjohn. "Don's expertise and experience with key technology and strategic partners will allow Aisle411 to continue to deliver the best possible solutions to our global leading retail partners."

Don Dodge is a developer advocate at Google and helps developers build new applications on Google platforms and technologies. Prior to joining Google, he was a startup evangelist at Microsoft. Dodge is also a veteran of five startups, including Forte Software, AltaVista, Napster, Bowstreet and Groove Networks. Recently, he served as an adviser and investor in WifiSLAM, an indoor positioning technology company that was acquired by Apple in 2013.

"Indoor location will be a huge market, bigger than maps or GPS. Why? Because we spend most of our time indoors, working, shopping, eating, at the mall, at the office, on campus, etc.," said Dodge. "Aisle411 guides users to products and services, where consumers can receive relevant ads and offers. Delivering the right message, at the right place, at the right time can dramatically increase revenue."

Aisle411's indoor location services platform currently powers more than 12,000 retail stores with a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices.