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'Modern Family' star gets exclusive line at Kmart

HOFFMAN ESTATES, Ill. -- Kmart, LF USA and Latin World Entertainment Licensing announced the launch of a new lifestyle collection by renowned actress Sofia Vergara. Sold exclusively through Kmart, the collection will embody the "Modern Family" star's signature style of glamour and sexiness with an air of approachability, according to a press release.

The collection, which will include sportswear, dresses, handbags, jewelry, and footwear will be available at over 800 Kmart stores nationwide and Kmart.com beginning this fall.

"The Sofia Vergara collection will draw on the star's notable, personal style with designs that will have broad appeal," said John Goodman, EVP apparel and home for Sears Holdings. "As you look at the current brand portfolio at Kmart—from our longstanding relationship with Jaclyn Smith to our more recent introduction of Dream Out Loud by Selena Gomez—it is clear that we value the authenticity that comes from collaborating with talented celebrities whose sense of fashion is aspirational but attainable. We're particularly pleased to be able to strengthen our apparel offering with this contemporary brand, designed especially for a young, fashion-conscious customer. We look forward to welcoming Sofia Vergara to the Kmart family."

In addition to her acting career, Vergara is a founding partner with Luis Balaguer of Latin World Entertainment, a 100% Hispanic-owned entertainment company serving the U.S. Hispanic market.

"I am thrilled to be introducing the Sofia Vergara brand with Kmart!" said Vergara. "I wanted to work with a national retailer that would truly value a collection that provides both fashion and quality at a price women could afford."

 

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