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'Modern Family' star goes back-to-school with Staples

FRAMINGHAM, Mass. — Staples announced that Rico Rodriguez, of TV's "Modern Family" will star in the retailer's new back-to-school campaign. 

"Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, EVP merchandising and marketing for Staples. "We have amazing deals and a huge selection of school supplies and technology for students."

A total of four 15-second broadcast spots featuring Rodriguez will launch July 24 on high-profile national networks and cable shows, including "America's Got Talent" and "NCIS," the company reported. As part of the campaign, he will also be featured in 12 short videos showcasing great products such as backpacks, binders, computers, pencils and pens as part of Staples' comprehensive online back-to-school center. The campaign was created by McCann Erickson, New York.