The PFresh initiative at Target, which results in the addition of fresh food and an expanded offering of consumables, arrived in more Target discount stores last month, further elevating the competitiveness with Walmart supercenters.
Target stores in markets such as Charlotte, Columbus, Portland, Fresno, Norfolk and New Orleans received the PFresh upgrade. In Charlotte, four store remodels were completed with three new stores slated to open during June and July. In Columbus, one remodel was completed with three new stores opening in the area this summer. In California, a total of six remodels were completed in the communities of Fresno, Visalia, Riverbank, Oakland, Hollister and Watsonville, and new store openings planned for this summer will be located in Visalia, Clovis, Porterville, Fresno, Modesto, Stockton, Turlock, Lodi and Pleasant Hill. Two store remodels were complete in Portland with three openings planned for this summer. In the New Orleans area, one store remodel will be completed with three openings planned for this summer. In Virginia, three remodels were completed in the Chesapeake area and five new stores are planned for this summer in Virginia Beach, Norfolk and Chesapeake.