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NCR self-checkout system a "good design"

DULUTH, Ga. -- NCR Corp. announced that the current release (version 5) of its NCR SelfServ Checkout solution has won a Good Design Award for product design excellence in the electronics category. 

“Innovation that enhances the usability, design and ultimate consumer experience of our self-service solutions is a critical strategic priority for NCR,” said Lyle Sandler, VP design and consumer experience NCR. “This prestigious award recognizing the innovative design of NCR self-checkout is just one example of how technology can influence an industry, transforming the way people shop and conduct transactions worldwide.”

The NCR SelfServ Checkout solution is an advanced self-service checkout system featuring a user-friendly interface that guides customers through the checkout process with animated demonstrations, and video and lighting cues, making the checkout process faster and easier, the company reported. Designed to enhance the customer shopping experience and help retailers maximize productivity, cut cost and enhance shopper loyalty, self-checkout reduces checkout wait times up to 40%, according to NCR research.

Good Design is an annual competition, recognizing the most innovative designs from manufacturers and industrial and graphic design firms from around the world. The awards are conferred by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture, Art, Design and Urban Studies. More than 500 awards were given by a New York jury to those designers and manufacturers deemed to stand-out as visionaries and innovation leaders.