DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.
Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.
The contest runs through Nov. 15 via the Neiman Marcus Facebook page. Each entrant is asked to submit a portrait that captures the essence of her personal style and the Cusp brand, a general personal bio including blog URL, and a statement of why they believe they are the "Blogger on the Cusp". In addition, they will be asked to fill out a series of questions related to their style.
In mid October, five finalists will be chosen from a panel of Neiman Marcus judges. Finalists will be given the opportunity to host a Cusp event for their friends at a local Cusp store or NM Cusp department. In addition, each finalist will receive a $1,000 gift card and opportunities at their local Neiman Marcus or Cusp to promote their in-store event. Finalist's portraits will be posted for voting on neimanmarcus.com and Cusp.com. The final winner will receive a $2,500 gift card.