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New app in "Bloom"

SALISBURY, N.C . — Delhaize-owned Bloom announced that it has launched a free app for iPhone, iPad and iPod users.

The new mobile application, developed in partnership with Mercatus Technologies, gives guests easy access to weekly specials with the capabilities to build and manage virtual shopping lists and view delicious recipes through the grocer's Taste Mapper system, the company reported.

"At Bloom, we look for opportunities to leverage technology to enhance our guests shopping experience," said Tammy DeBoer, VP of Bloom. "This new mobile application, from Mercatus, is user-friendly and makes it easy for our shoppers to connect with us and plan family meals."