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New app unleashes artistic sales potential

A new iPad app that allows art enthusiasts to browse and order millions of images from 250,000 artists is a game-changing development for buyers and sellers, according to app developer Pixels.com.

Users are able to browse and preview images on their walls using the iPad's built-in camera, and then purchase the images as framed prints, canvas prints or greeting cards. The free app is the only one to combine photo and artwork sharing with e-commerce and a 3D-like “view on your wall” feature, according to app developer Pixels.com.

"There are thousands of apps on the app store that allow users to share and comment on images. The Pixels.com app goes far beyond image sharing. It's an e-commerce sales tool. It's a product visualization tool. It's an artist discovery tool and so much more,” said Sean Broihier, Pixels.com's founder and CEO.

With the app's augmented reality interface, buyers are able to preview images on the walls of their homes, customize the images with thousands of frame and mat combinations, and then see exactly what the finished products will look like from different angles within a room. The app takes the guesswork out of selecting artwork, since everything is perfectly to scale. For instance, a 24 inch by 36 inch canvas print will appear on the wall at exactly 24 inches x 36 inches. As an individual walks around the room, the app uses the iPad's video camera and a unique tracking algorithm to keep the image perfectly positioned in the desired location on the wall, according to the company.

"Pixels.com has been a leader in the e-commerce art space since 2006, and this is the most powerful innovation we've ever released," said Broihier. "Liking and commenting on photos in the online world is fun. It's much more fun, however, to bring those images into the real world, decorate your home with amazing artwork, and help support living artists and photographers in the process."

The app features 7.5 million images which have been uploaded by the same artists and photographers who sell thousands of prints each week on the Pixels.com website which attracts 10 million visitors each month.
 

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