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New Kathy Ireland product line is for the dogs

Worldwise, a leading consumer pet products company, has entered into a long-term, exclusive licensing agreement with kathy ireland Worldwide (kiWW). Kathy Ireland will develop a line of pet products with the Worldwise team and market the collection under the brand kathy ireland Loved Ones.

"As a company Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution-based pet products unique to the market," said Worldwise CEO Kevin Fick. "Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child. Kathy's design sense combined with Worldwise's ability to create innovative and solution based products is a winning combination. Worldwise and kiWW partnership has evolved naturally and through the shared interest in pet wellness has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption."

According to Worldwise, the kathy ireland Loved Ones pet product collection will be both functional and stylish, and will launch at Global Pet Expo(GPE) in Orlando, Fla., March 2014.

"It's a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers," said Ireland. "We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special Loved Ones. kiWW and Worldwise are committed to making the world a better place for all pets and the families who love them."

The SmartyKat, TrustyPup, PoochPlanet and Petlinks brands are manufactured by Worldwise. Worldwise develops products made from natural, recycled, reclaimed and certified organic material, and distributes them through the nation's largest retailers.