Newegg is building on its e-commerce presence in the United States with a pilot program that makes a limited selection of its products available to customers in the United Kingdom and Australia. The company said the move is “an important first step” in its international expansion plans.
"We're extending the Newegg customer experience beyond North America, selectively addressing English-speaking countries overseas to begin that process," said Soren Mills, chief marketing officer for Newegg North America. "This is an important step forward for our company and we're taking a very deliberate approach to our international growth."
Customers in the United Kingdom and Australia are now able to visit Newegg.com and purchase select products for shipment to their respective countries. Several thousand products are currently available in these new markets with the product line expanding dramatically throughout the year.
Scaling an e-commerce business to new international markets poses significant logistical challenges in the areas of order fulfillment, customer support, returns, regional product compatibility and country-specific regulations, the company said. To ensure a smooth expansion, Newegg plans to closely monitor all operational functions as it scales international product availability.
"We want to ensure our new international customers have the same great experience our customers in North America have come to expect. Although the initial selection of products available in the U.K. and Australia represents only a small subset of the Newegg catalog, we'll be greatly increasing the selection in the coming months," added Mills.
When visiting the Newegg homepage, customers in the United Kingdom and Australia select their appropriate country and currency from drop-down menus on Newegg.com. Clicking the 'Newegg Global' banner in the top left navigation menu allows them to view only the products that are available in their specified region.
International customers shopping a product sub-category select the 'Newegg Global Eligible' filter to view only those products that ship internationally. Eligible items are added to the Shopping Cart, where estimated tax, duty and shipping charges are displayed prior to the customer entering billing information and completing the order.