Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.
Like2Buy enables customers to purchase items featured on the Nordstrom Instagram page. When a customer sees a photo posted on Nordstrom's Instagram feed that they're interested in purchasing or learning more about, they click on the Nordstrom profile name, and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the "My Likes" function in the gallery to curate items they love for future inspiration or to purchase at another time.
"We continue to hear from many of our customers that they want speed and convenience incorporated into all the places they shop — including our social platforms," said Bryan Galipeau, social media director at Nordstrom. "We connect with more than 500,000 customers on Instagram by posting items we hope they find inspirational, beautiful and fun. Like2Buy enhances the experience for customers who want to take the next step and learn more about the great fashion we're featuring, to make a purchase or save items for another time."
"Instagram's high engagement rates make it a powerful platform for branding and commerce. With Like2Buy, Curalate is making it easy for Nordstrom to leverage Instagram in a way that provides Nordstrom's customers even easier access to the products they want," said Apu Gupta, CEO and co-founder of Curalate.
According to Curalate, more than 450 global brands, including Gap, Neiman Marcus, Campbell's, Swarovski, Sephora, Better Homes & Gardens and Michaels, rely on its advanced image-analytics algorithms and marketing tools to understand visual conversations, increase fan engagement and grow revenue across Pinterest, Instagram, Tumblr and Facebook.