NYC Babies“R”Us designed for the urban family

Keeping the urban family in mind, Babies“R”Us has completed its six-month redesign of its flagship store located in the Union Square area of New York City.

Nursery vignettes help parents visualize their baby's room.

Understanding that city-dwelling parents often need multiple strollers for transporting their children, the Union Square shop features a variety of boutiques showcasing products from such brands as Bugaboo, Maclaren and Stokke. As an added benefit to shoppers, Babies"R"Us has an on-site stroller specialist to help parents find the best stroller for getting around the city. And when it comes to maneuvering strollers through the store, the redesigned Union Square store boasts wider aisles and an easier-to-navigate layout.

The Union Square store further caters to urban parents with special nursery vignettes showcasing furniture, bedding and decor suitable for city homes of various sizes. As an added convenience, customers can utilize the store’s personal shopping service to select merchandise from the store for home delivery to the five New York City boroughs, Nassau, Suffolk and Westchester counties in New York and Northern New Jersey.

New to the Babies"R"Us store are dedicated boutiques highlighting such popular brands as Hatley apparel, LittleMissMatched accessories and Steiff plush animals. The store continues also to offer items from its exclusive lines including Hooray! By Cynthia Rowley, the Amy Coe Collection, Koala Baby and, for the first time at U.S. retail, feeding items from Tommee Tippee, the premiere U.K. brand. In addition, parents who want to give their children a “rocker” look can do so with classic tees featuring the logos of Aerosmith, Blondie, KISS and more.

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