Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.
The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.
"We're proud to be recognized as 'best-in-class' by the IAC, but even more proud of how this program has touched students' lives," said Tim Rea, EVP of marketing for Office Depot. "More than 160,000 students skip school every day to avoid being bullied, so creating awareness to address the issue is critical."
This is Office Depot’s first IAC Award. Nominations from organizations of all sizes in 86 industries were submitted to this year's competition.
The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. IAC judges, made up of professionals in the advertising and Internet worlds, selected winners based upon the following criteria: creativity, innovation, impact, design, copywriting and use of the media.