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Old Navy taps into H&M success with new brand leader

SAN FRANCISCO — Gap Inc. has selected long-time H&M veteran, Stefan Larsson, as the first global brand president for Old Navy. Larsson will join the company by October.

“Stefan is a rising star within apparel retail, with proven experience in the value sector.  He’s tackled some of the most complex challenges in our industry and has a deep appreciation for the need to balance great product and operational excellence,” said Glenn Murphy, chairman and CEO of Gap Inc.  “Stefan understands Old Navy’s unique brand positioning and significant potential for future growth in North America and around the world.”

Larsson spent nearly 15 years at H&M, and was influential in helping increase revenues at this growing fast retailer.  Larsson most recently served as head of global sales for H&M with responsibility for about 2,300 stores worldwide. His role encompassed all aspects of the business that are customer-facing:  product and visual merchandising, store operations, store design and development, inventory management, and customer service.

Previously, Larsson was responsible for successfully orchestrating the company’s global expansion by leading real estate, store design and store construction.  Other roles included  overseeing the launch of H&M on the West Coast of the United States, and spending nearly seven years with the company in numerous global roles with responsibility for product, including merchandising, assortment development, planning and production for the company.

Larsson said, “I’m passionate about the apparel industry, and I believe success starts with having amazing product in the ideal stores in each market.  Few brands capture the loyalty of consumers like Old Navy, and it’s incredibly exciting to have the opportunity to take this uniquely American and family-focused brand through its next phase of growth.”