“Litehouse is excited to launch the OPA by Litehouse™ Greek Style Yogurt spoonable dressing line,” states Doug Hawkins, Senior Business Development Manager. “We did extensive consumer studies to fine tune the final flavors, graphics, and packaging. Consumers love the fact that it offers a low calorie, high protein dressing option and still delivers a great taste, perfect for the health-conscious consumer. We also found that consumers prefer a glass bottle, which conveys premium and highest quality. When tested independently against competitive full fat/full calorie regular products, OPA by Litehouse™ Greek Style Yogurt Dressing scored significantly higher. This is a big deal.”
OPA by Litehouse™ Greek Style Yogurt salad dressings are made fresh with high-quality ingredients. They have zero trans fat, no MSG, no artificial preservatives and are gluten free. The launch is being supported with a national consumer advertising campaign, digital and print trade advertising, point of sale materials, Digital and on pack coupons for trial, and a strong social media campaign—including chef created recipes.
For more information contact Doug Hawkins at 1-800-669-3169 or firstname.lastname@example.org
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