Overstock.com is offering shoppers a new method of paying for their purchases — a store credit card. The new cards will be provided by Comenity Capital Bank, which furnishes credits cards for retailers such as Buckle and Express.
"We always like to give our customers options," Overstock CEO Patrick Byrne said. "That applies to both product selection and payment method. Allowing customers to pay for larger purchases over time is an exciting development and one that has been received enthusiastically."
Shoppers on Overstock.com can apply for a card when checking out, and receive approval quickly. The payment info for the card is saved on their Overstock account and they are mailed a physical card. New cardholders receive 10% off their first purchase paid for with their store credit card.