ANAHEIM, Calif. Pacific Sunwear of California has announced that it has entered into an exclusive agreement to license the MODERN AMUSEMENT brand from Dirty Bird Productions.
MODERN AMUSEMENT was acquired in 2004 by Mossimo Giannulli, the founder and creative force behind the MOSSIMO brand which he established in 1987 and later licensed to Target Corp. The MODERN AMUSEMENT brand has been sold in the United States through premier retailers such as Nordstrom, Barney's, Fred Segal and Bloomingdales, and internationally through accounts such as Selfridges and Harvey Nichols in the U.K. and Beams in Japan.
"I am so pleased to be working again with Pacific Sunwear which in many ways is like coming home," said Giannulli. "PacSun was my first large account when I was building MOSSIMO, and to be able to take the model that I have had so much success with and build on that platform with Gary and his team is really exciting."
The agreement with DBP will extend through Dec. 31, 2013, and PacSun will have an option to extend the agreement for an additional seven years. The license covers apparel, footwear and accessories. The parties will work together on additional licensing opportunities and the development of other domestic and/or international distribution. Each party will have mutual approval rights with respect to such transactions, and PacSun will have the right to share in any amounts generated from licenses entered into by DBP.