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Panasonic names head marketer

Betty Noonan

SECAUCUS, N.J. — Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently VP and director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand.  

"Panasonic expects Betty Noonan will energize and integrate our marketing efforts across divisions in the U.S. and Canada based on her leadership and her proven record of success in advancing brands," said Joseph Taylor, chairman and CEO of Panasonic Corp. of North America.  "Betty is uniquely qualified to help Panasonic transform current marketing efforts in alignment with our long-term corporate goal of becoming the leader in green business innovation. Also, in an international organization like Panasonic, Betty's global management expertise and perspective from 25 years of global brand marketing experience will play a very important role."

Noonan will serve concurrently as VP marketing and brand management for Panasonic Corporation of North America, and SVP marketing for Panasonic Consumer Electronics Company, the company's consumer electronics sales division.