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Patagonia names e-commerce head

VENTURA, Calif. — Patagonia., a designer and distributor of technical outdoor clothing, has announced the appointment of Dmitri Siegel as the company's new VP global e-commerce, effective Sept. 12.

As VP e-commerce, Siegel will provide strategic vision, leadership, and operational expertise in directing Patagonia's e-commerce strategies both domestically and abroad, the company reported. 

Siegel most recently served as executive director marketing at Urban Outfitters. Prior to Urban Outfitters, Siegel served as art director and designer for the Sundance Channel, Bravo and several graphic design agencies. He holds an undergraduate degree in Studio Art from Wesleyan University and an MFA in Graphic Design from Yale. Siegel maintains his academic connection by serving as a critic for MFA candidates at the Rhode Island School of Design, and has past tenure as a lecturer at Pasadena's Art Center College of Design and University of the Arts.

"I'm extremely excited to have Dmitri join the Patagonia team," noted Patagonia CEO, Casey Sheahan. "Dmitri brings not only an extensive e-commerce background to the table, but also a rich blend of creativity and environmental roots. Dmitri is a spot-on cultural fit for Patagonia, and I have no doubt he will be very successful in this role."