Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
For the #GivingIsMyStyle campaign, Paul Mitchell is encouraging customers to share why philanthropy is important to them, as well as what they do to give back to their community. For every posting shared with the hashtag, Paul Mitchell will donate $1 per user, up to $200,00 to a charity like the Waterkeepers Alliance, Bright Pink and the Boys & Girls Club of America.
In addition to the campaign on social media, the company is also rolling out its redesigned website, which divides the content between two sections: “Feel Beatuiful” and “Live Beautifully. The former will highlight Pail Mitchell products, and the latter will showcase the brand’s history and past charitable efforts. Users will also be able to contribute content using designated hashtags.