Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.
Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year's 56th Annual Grammy Award show.
As a sponsor of the 25th Annual Billboard Latin Music Awards, Pepsi will air four 30-second ad spots during the telecast including dedicated spots that illustrate how Prince Royce fits in with the brand's "Live For Now" spirit. This year, Prince Royce is nominated for 16 awards, including Artist of the Year.