As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.
“We are thrilled to add such great soccer talent to the Team Fruity and Team Cocoa rosters, especially as the sport continues to become more popular among kids and parents alike,” said Sue Fruzzetti-Reich, senior brand manager at Post Foods. “Our team captains, John Cena and Kyrie Irving, have done a tremendous job leading their respective teams this year and drumming up team spirit among all Pebbles fans. We are looking forward to having Alex and Omar join the Team Pebbles campaign and rally support among their fans.”
Since January, Post Foods has been encouraging Fruity Pebbles fans to show their allegiance to Team Fruity or Team Cocoa. Fans can head over to TeamPebbles.com and download an interactive app that encourages them to vote, take photos and play minigames. By taking part in the online challenges and sharing them through Instagram using their preferred team hashtag (#TeamFruity or #TeamCocoa), fans have the chance to win such prizes as gift cards, iPads or signed merchandize.
Fans will be able to collect the boxes featuring Gonzalez and Morgan beginning May 2014.