Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.
In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.
Anderson previously led the digital advisory practice for RetailNetGroup, a global retail and technology strategy advisory firm, and is a commentator and adviser on e-commerce and digital shopper trends.
During his tenure at RetailNetGroup, Anderson advised large-scale retailers and consumer goods brands, including Walmart, Kroger, Procter & Gamble, Safeway, Coca-Cola, Unilever, Colgate-Palmolive, Kellogg’s and SC Johnson, on their e-commerce commercial strategy.
“We are delighted to welcome Keith on board as Profitero looks to scale online insights for retailers and brands,” said Vol Pigrukh, CEO and co-founder of Profitero. “Recent figures from Kantar Worldpanel predict that e-commerce will account for $53 billion of global CPG sales by 2016 — an increase of $17 billion (47%) on the current $36 billion. We’re looking forward to leveraging Keith’s knowledge and expertise as we seek to enhance our online solutions, helping global retailers and brands navigate and succeed in the fast-growing online channel.”
“Having helped many leading brands prepare for and adapt to the demands of a digital world, I'm very aware of the gap between CPG companies' needs and available solutions. But what hooked me to Profitero were its technical capabilities,” said Anderson. “Profitero already offers a leading price intelligence and MAP monitoring solution that consistently wins accolades for its accuracy and scalability--and I believe that the raw horsepower of Profitero's world-class development team is the strongest talent pool anywhere focused on providing global online insight to leading retailers and brands. I’m excited to be joining Profitero, where I'll be focused on continuously enhancing Profitero's online solutions and unlocking the value in its incredibly rich pool of real-time data.”