Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.
Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.
"At its core, Pure Leaf uses real tea leaves to deliver an outstanding product with real brewed tea taste. We wanted to take our commitment to realness to the next level, and we found a great way by supporting access to wholesome foods," said Eric Whitehouse, marketing director for the Pepsi Lipton Tea Partnership. "In partnership with Gail Simmons, our shared passion will raise awareness of Wholesome Wave's efforts and provide underserved communities with access to fresh produce through local farmers markets."
Consumers can visit the brand's Tumblr fan at TheLoveOfLeaves.com to follow the program and gather recipes, household tips, DIY project and more.
Pure Leaf also announced the launch of new Pure Leaf Tea & Lemonade, which blends brewed black tea and lemonade. It can be found at retailers in the Northeast.