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Quest Nutrition introduces protein chips

Protein is the hot nutritional trend these days and Quest Nutrition has found a way to create a first-of-its-kind baked chip with 21 grams of protein per serving.

The company bills its new Quest Protein Chips as the world’s first high-protein snack potato chip and contends the product offers a revolutionary potato chip experience. The chips are actually good for people, according to the company, as opposed to simply being less bad than other snacks high in fat and salt.

The chips took two years to develop and launched online in late July with retail distribution expected later this summer. Three flavors are available including sea salt, barbecue and cheddar and sour cream.

“At Quest Nutrition our goal is to revolutionize food by making healthy versions of traditionally unhealthy foods that people love to eat. We’re excited to introduce a product that delivers all the fun of potato chips with the health benefits of a high-quality protein meal,” said Quest co-founder and president Tom Bilyeu. “With the rollout of Quest Protein Chips, we hope to show our community of users that we are working tirelessly to give them the products they’ve always wished existed.”

In addition to 21 grams of protein derived from whey and milk, each bag contains five grams of carbohydrates and 1.5 grams of fat.

Quest Nutrition currently enjoys distribution of its other products in retailers such as GNC, Vitamin Shoppe and Whole Foods Markets.