Retail industry veteran Tom Dowdy has joined Mobee as SVP of business development to drive growth following recent enhancements to the mobile crowdsourcing and retail intelligence platform.
Dowdy is a seasoned CPG sales and marketing executive who joins Mobee from Gigwalk where he served as general manager of retail and brands. Dowdy is well known in the retail industry for founding National In-Store in 1994 and serving as CEO until the firm was sold to Omnicom in 2007.
His arrival at Mobee coincides with a major upgrade to the crowdsourcing platform’s user interface called the Retail Intelligence Dashboard. The change is designed to make it simpler for clients to decipher insights gathered by Mobee’s swarm of mobile app users.
“True value for brands in retail is delivering the right actionable insights that can quickly impact sales performance. It's not enough in today's retail landscape to simply sell a mobile workforce and leave clients to figure it all out on their own,” Dowdy said regarding the dashboard enhancement.
The upgrade leverages in-store data collected by Mobee’s swarm to give brands and retailers the ability to measure store and channel level performance and can be applied to new product introductions, promotion compliance, competitive intelligence, brand innovation and retail execution. For example, Dowdy highlighted dashboard features such as an activity feed of real time store level information, photo insights that offer direct visibility to store level activities and execution and real time alerts that can be tailored to different roles within a client’s organization. In addition, responsive controls give users the ability to filter and sort data by channel, location and key performance indicators which can then be exported for various report generation and supplemental research purposes.
It is all part of what company founder Prahar Shah calls the “shorter feedback loop.”
“Today’s smartphone technology and our tailored insights offer an intriguing pairing for today’s retailers and brands. Shorter feedback loops allow for faster, better informed decisions,” said Shah.