After two years in Android and Apple app stores, coupon website RetailMeNot is planning to make deals more personalized for users, which could have a big impact on retailers’ bottom lines.
The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.
In addition to offering omnichannel promotions for users’ favorite stores and restaurants, the company is testing a near-field beacon technology that will make deals even more personalized — even presenting deals based on what store aisle a user is in.
“RetailMeNot has expanded its mobile capabilities to support retailers' omnichannel and digital initiatives delivering an efficient approach to increase traffic, engage customers and expand sales online and in-store," the company’s founder and CEO Cotter Cunningham said. “With the right talent and expertise within our company and deepening relationships with our top retail partners in North America, RetailMeNot is taking mobile innovation to more personalized and engaging levels for our users."