River's End Trading Company, a supplier of apparel and accessories to the promotional products and ad specialty industries as well as the imprinted sportswear and uniform markets, has appointed former Lands’ End executive John Maher as CEO.
The company also announced a capital investment from GCI, a leading private equity firm. Financial terms were not released.
The company plans to leverage Maher’s apparel industry experience and leadership to grow its footprint and focus on customers and operational excellence. Maher has 30 years of experience with Lands' End.
"I am excited to be part of the River's End Trading team of employees, sales representatives and partners as we build on the solid foundation that has made the company a top corporate and golf apparel supplier,” said Maher. “It is a dynamic time for River's End Trading Company. I look forward to leading the team, building strong partnerships, and delivering on our growth strategies."
The financial commitment from GCI supports the company's growth, collection of top apparel brands, industry leading decoration services and creative brand building solutions. River's End Trading Company will continue to expand both retail and private label brands including Page and Tuttle and River's End.
"GCI's investment in River's End Trading Company aligns with our strategy to foster sustainable, mutually rewarding partnerships with passionate people who lead innovative companies. This partnership builds on GCI's proud heritage of our founder Gary Comer, also the founder of Lands' End," said Bill Schleicher, president and chief operating officer of GCI.
For more than 30 years, River's End Trading Company has partnered with suppliers, distributors and brands by offering a full range of apparel and innovative decoration options to the promotional products, golf and uniform markets. Its brands include Columbia, Brooks Brothers, Page & Tuttle, Lacoste, Storm Creek, DRI-Duck and Forsyth Dress Shirts.