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RockTenn expands store-within-store capability

Leading packaging solutions provider RockTenn acquired the AGI In-Store point-of-purchase display and fixture business from American Greetings.

AGI In-Store is a non-core division of American Greetings that manufactures point-of-purchase displays and fixtures for the consumer products and retail industries and employs roughly 300 people at its Forest City, N.C., facility. As a result of the acquisition, AGI In-Store will now go to market as RockTenn In-Store Solutions.

"AGI In-Store is an excellent strategic fit with RockTenn Merchandising Displays," said Craig Gunckel, EVP of merchandising displays and folding carton with RockTenn. "Adding AGI In-Store supports our strategy to provide a more holistic portfolio of innovative in-store marketing solutions, including 'store-within-a-store' displays."

"We are pleased that the impressive business model of AGI In-Store will be able to expand to its fullest potential under RockTenn's ownership," said Zev Weiss, Co-CEO of American Greetings. "We look forward to maintaining our long-standing relationship with the company as one of its customers for retail fixtures."

RockTenn is one of North America's leading providers of packaging solutions and manufacturers of containerboard and paperboard. The company’s 26,000 employees work at numerous locations in United States, Canada, Mexico, Chile and Argentina.