Rue21 has opened store number 1000 in the Enid Crossing Shopping Center in Enid, Okla. The location is one of the company's new RueGuy format stores and features an expanded assortment of young men's apparel and accessories in addition to the girls' apparel, jewelry, footwear and beauty products.
“This was a pivotal year for our company: we launched our online website, introduced our new RueGuy store format, and transitioned from a publicly held to a privately owned company. We are looking forward to continuing our store expansion strategy and developing our brand as we grow past the one-thousand-store mark," stated president and CEO Bob Fisch.
Rue21 has opened more than 100 stores each year since going public in 2009. The retailer anticipates growing to more than 1,700 stores in the continental United States
"Our real estate model gives us the opportunity to open successfully in strip centers, regional malls and outlet centers in small or midsized communities where there are few teen specialty apparel retailers," said SVP of real estate Bob Thomson.