The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.
Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.
"Saatchi & Saatchi X transforms how brands communicate and engage with shoppers and we are thrilled to have professionals with high levels of experience and expertise join our team," said Jim Cartwright, SVP and managing director of the firm’s worldwide office in Springdale. "While one of our strengths is developing sound strategies which lead to innovative creative work, the Saatchi X difference is our unique ability to then transform those assets into strong retail production and execution. The addition of Alan, Brandon, and Chance makes our already solid team even stronger."
Segal previously worked for Saatchi and is rejoining the firm after previously serving as a senior consultant for Walmart.com. Saatchi didn’t elaborate on Viveiros prior employer, but noted that he has worked for clients such as AT&T, State Farm, Quaker, Chili’s, and Hilton. Chapman previously worked for AlphaBoost Inc., a social advertising start-up where he served as director of innovation in New York City.