Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months.
iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.
As inMarket rolls out its iBeacon network, it will provide shoppers with features including custom coupons, loyalty rewards and grocery list reminders. For example, shoppers who opt-in can be reminded of items a spouse just placed on their shared list, earn loyalty rewards or be directed to a custom special offer.
"We are thrilled to be making history by writing the first chapter of micro-location iBeacons helping shoppers' everyday lives,” said Todd Dipaola, CEO and co-founder of inMarket. "Today is just the first wave of this exciting movement, and inMarket has several additional platform announcements that we will take the wraps off in 2014.”
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