Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.
Poole will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen said that it tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.
The Sally Hansen brand will integrate Poole’s designs into its brand advertising, promotion and digital campaigns.
"We are very excited about the new partnership between Sally Hansen and Madeline Poole and feel that it has huge potential,” said Renato Semerari, president, Coty Beauty. “As one of the most talented and recognized nail artists in the industry, Madeline will play an important role in ensuring that Sally Hansen continues to be seen as globally relevant, fashionable and cool.”
"I am delighted that Madeline Poole will be partnering with Sally Hansen, especially at such an exciting time in the brand's development," said Johanna Businelli, SVP, color cosmetics, Coty Beauty. "At a time of extraordinary worldwide growth for Sally Hansen, Madeline's on-trend and creative designs will help elevate brand image, recruit new younger consumers and excite the retail trade."
"I'm so happy to be joining the Sally Hansen team! I grew up using Sally's products and discovered my love for nails with Sally Hansen in hand. The superior quality and selection of nail color and nail care covers everything I could need for any nail look from the subtle to the extreme," added Poole.