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Salma Hayek beauty brand finds an exclusive home at CVS

WOONSOCKET, R.I. — CVS/pharmacy officially has announced the launch of its exclusive beauty collection, Nuance Salma Hayek, developed in partnership with actress Salma Hayek.

The collection is comprised of more than 100 products within four categories — skin care, cosmetics, hair care and body — and is available only at CVS/pharmacy locations nationwide and online at CVS.com/NuanceSalmaHayek. Prices range between $2.99 and $19.99.

As reported by Drug Store News in May, Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies, inspired the Nuance Salma Hayek line. An embodiment of her family heritage, the products in the Nuance Salma Hayek line represent the fusion of proprietary formulations and personal beauty rituals passed down from generations.

Hayek’s own beauty rituals, as well as her global travels, inspired each product in the line. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek tested every product in the line, partnering with formulators to ensure the results. 

"CVS/pharmacy's leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," stated Mike Bloom, EVP merchandising and supply chain for CVS/pharmacy. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."

The line includes:

  • Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are formulated with natural fruit extracts and essential oils to address multiple skin care concerns like aging, loss of hydration, and uneven tone and texture.

  • Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of shades.

  • Nuance Salma Hayek Hair Care: Nuance Salma Hayek Hair Care products address the needs of all hair types with formulations for fine, dry and chemically treated hair. The line includes treatments that nourish, style and help protect hair; and

  • Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

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