RIDGEFIELD PARK, N.J. — Samsung Electronics America Inc.received the highest customer satisfaction ranking in three categories in the annual J.D. Power and Associates 2012 Kitchen and Laundry Appliance StudiesSM. The company was a winner in the refrigeration category for the seventh year out of the last eight years, the dryer category for the fifth consecutive year and the washer category for the fourth consecutive year.
To arrive at the rankings, J.D. Power and Associates surveyed consumers who had purchased appliances in the past 24 months. Satisfaction is measured on a scale of 1,000 based on six factors: ease of use; features; performance and reliability; styling and appearance; warranty and price. According to the study:
Samsung earned a score of 807 points in the refrigeration category (average:753), performing well in the criteria of features and pricing.
In the washer category, Samsung earned a score of 824 (average:779), excelling in the factors of performance and reliability, price, and styling and appearance.
In the dryer category, the brand earned 822 points (average:781), scoring highly in the factors of performance and reliability, ease of use, and price.
“Samsung’s number one goal is to use our new product and technological expertise to create products that are highly relevant and meaningful for the way consumers are living their lives, so to receive such high scores in this year’s study is particularly gratifying,” said Kevin Dexter, SVP home appliance at Samsung Electronics America. “Year after year, we are humbled by the praise and support we receive from consumers and retail partners. It is truly an honor to be recognized by J.D. Power and Associates.”