360pi, the leader in retail price and product intelligence, today announced a collaborative effort with SAS, the leader in business analytics software and services. The goal is to allow retailers who combine 360pi's industry-leading competitive price intelligence with SAS' Revenue Optimization engine to gain full real-time visibility into competitive pricing to make more profitable pricing decisions.
Ubiquitous online shopping and consumer price transparency, combined with an increased frequency of retailer price changes, have made acting on competitive pressures a constant challenge for retailers. Real-time competitive intelligence empowers retailers to act on opportunities to increase margins or market share at the SKU level without losing sight of the big picture of pricing strategy.
SAS' Revenue Optimization engine will receive a feed of real-time competitive price intelligence from 360pi's 360price solution, in turn helping retailers optimize pricing and promotions. Armed with a powerful automated decision engine that takes into account daily price changes on millions of products by hundreds of competitors, retailers are able to right-price to any market at any time.
"Competitive intelligence is a vital element in pricing decisions," said Kevin MacDonald, SAS retail product manager. "The combination of 360pi's best-in-class competitive price intelligence with our pricing and analytics technology will help drive increased revenues and margins for retailers."
"The 360pi team is excited to work with SAS to empower retailers to make more profitable pricing decisions on thousands of products daily," stated Alexander Rink, CEO of 360pi. "SAS has a stellar reputation in the industry and serves a who's who roster of clients, such as Staples, Macy's and Vistaprint. 360pi's competitive price intelligence and insights, combined with the SAS Revenue Optimization suite, form a potent combination that will deliver compelling benefits for any retailer."