NEW YORK, N.Y. — Sean John Corporate has named Jeff Tweedy as the fashion brand’s new president, effective immediately. Tweedy will report directly to Sean John chairman and founder Sean "Diddy" Combs, and will be responsible for all aspects of the company's operations, including strategic brand development, design and all the Sean John licensing and retail partners.
Tweedy most recently served as Sean John’s EVP, and has been with the company since its founding in 1998. Tweedy left Sean John in 2005 to serve at G-III Apparel Group as president of the company's sportswear division for two years, during which time he developed the Exsto brand exclusively for Walmart. Tweedy returned to Sean John in late 2007.
"Jeff has been with Sean John since the very beginning and I am confident that he is the right person to lead Sean John into the future. Jeff has laid out a clear vision and strategy for the brand and I have seen the positive changes he has made alongside the great team we have assembled here," said Sean "Diddy" Combs.
"This is a great opportunity and a new challenge for me. I have dedicated much of my professional career to the Sean John brand and I am very proud of where it stands today with more work to be done. I am excited to continue my relationship with Sean while utilizing his marketing genius and his design inspirations to build this brand into an international powerhouse. I am equally excited to continue working with our retail partners with whom I enjoy incredibly strong and longstanding relationships," added Tweedy.