Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.
New York’s premier culinary event will be held October 18-20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.
"We're pleased to expand our presence at the 2013 Festival after serving as the exclusive grill and outdoor furniture provider at last year's Blue Moon Burger Bash," said James Alt, SVP and president of seasonal and outdoor living for Sears Holdings. "The energetic yet refined environment, filled with thousands of attendees and culinary influencers, is the perfect venue to display our newly-redesigned Ty Pennington Sunset Beach Collection of patio furniture, launch our 2014 line of Kenmore Elite grills and showcase recreational must-haves."
Sears is the exclusive retail provider of the Ty Pennington Style line of outdoor living, home, bed and bath products and Pennington will be greeting Festival guests at the Sears lounge. In addition, Sears and Pennington will be hosting attendees at three of the Festival's events including: The Blue Moon Burger Bash; Jets + Chefs, the ultimate tailgate presented by Diet Pepsi and hosted by legendary Jet quarterback Joe Namath and celebrity chef Mario Batali; and Ronzoni presents La Sagra Sunday Slices sponsored by Time Out New York hosted by Anne Burell and Adam Richman.
"Backyards are an integral part of every home — an area where families, guests and neighbors socialize and have fun," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. "Sears offers a huge selection of indoor recreation products like billiards and table tennis along with outdoor games and toys that many of our customers are integrating into their enclosed patios or their backyard entertaining experience. So the Festival is a great place to help people — including our Shop Your Way members — imagine what's possible."