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Sears gives Canadians a great day

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TORONTO — Sears held a National Great Day event Saturday, December 15, at stores across Canada to help generate customer traffic and reward shoppers.

Customers were treated to hot chocolate, candy canes, carol singers and free gift wrapping. They also had a chance to receive one of 50 Sears gift cards, and visitors to all Sears department stores, Sears Home and Sears Hometown-dealer stores had a chance to win one of five Great Wish Prizes, including a trip to Mexico courtesy of Sunquest and Sears Travel; 200,000 Sears Club Points; a $2,000 room makeover; a Samsung Home Entertainment Package or a Kenmore Elite Washing Machine and Dryer combo.

"At Sears, we want the products and services our customers buy to help make every day a great day for them and their families," said Calvin McDonald, president and CEO of Sears Canada. "We love sharing in life's precious moments with our customers every day and, particularly during the Holiday season, we wanted to make Sears National Great Day extra special to show our customers how much we appreciate them."

To promote the event, Sears worked with media-buying partner Vizeum Canada, in collaboration with Astral RadioPlus, Bell Media, Corus Entertainment and Rogers Media-Broadcasting, making this one of the largest retail radio partnership promotions in Canada.