Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.
"The searsStyle fashion show offers a fun and engaging way to showcase our brands for the holiday season," said Sheila Field, chief marketing officer for Sears apparel. "Our association with Jingle Ball allows us to reach a young, fashion-conscious member, providing an exclusive look at affordable holiday attire that complements our in-store and online offerings at Sears.com and ShopYourWay.com."
In addition to hosting the fashion show, Sears is offering its Los Angeles-based Shop Your Way members a chance to attend ball. Shoppers can visit ShopYourWay.com to enter for a chance to win a pair of concert tickets to be redeemed at the Los Angeles concert.
Sears has also collaborated with local radio station, KIIS FM, to offer Jingle Ball fans a chance to attend the event. Participants can go to KIISFM.com and choose their favorite outfit from Sears apparel for the chance to win a VIP experience to Jingle Ball. Exclusive brands include Roebuck & Co., Amplify, Structure, Outdoor Life, Kardashian Kollection, Metaphor, Now + Here and Bongo. Each contest winner will receive a package that includes two VIP tickets to Jingle Ball LA and a flyaway trip to the Big Apple. Winners will also receive their favorite outfit from Sears which they are encouraged to wear to the ball.
Prior to the searsStyle fashion show, Jingle Ball attendees can visit the Shop Your Way activation space where they will have the opportunity to win prizes courtesy of Sears, as well as capture holiday memories in a photo booth. Shop Your Way members who shop-in at the event will get $5 in points added to their accounts.