HOFFMAN ESTATES, Ill. — Sears Holdings has added the Teradata Active Enterprise Data Warehouse Platform 6690 to its existing Teradata analytic environment.
Sears has also added the new Teradata ADW Private Cloud with Elastic Performance on Demand for on-demand business analytics. By having flexible data-crunching capacity on the Teradata Private Cloud, users can efficiently and economically address surges in business activity, driven by such events as the holiday shopping seasons, launch of marketing campaigns, unexpected high demand, or seasonal demand swings, the ompany said.
"The new Teradata multi-petabyte big data platform will help Sears lead customer based innovation through integrated retail and support our membership program, Shop Your Way Rewards," said Oliver Ratzesberger, VP information analytics and innovation at Sears Holdings. "By combining previously separated databases and data marts onto a single virtualized big data platform we eliminate the need to maintain multiple copies and data feeds, thereby reducing time to market as well as TCO."