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Sears pilots experiential shops to keep consumers connected

Sears has unveiled Connected Solutions powered by Shop Your Way — experiential shops that bring together an assortment of smart, connected home and personal automation products.

"With a presence in more than 13 million homes annually, dominance across the appliance, fitness and tools categories and knowledgeable associates, Sears is uniquely positioned to lead this category," said Jim Pearse, VP of consumer electronics for Sears Holdings. "We are presenting products 'up and running' enabling our customers and Shop Your Way members to discover and learn how they connect, work and fit into their daily lives. No one else in retail is doing this today."

Shop Your Way members can find a cross-category assortment of smart offerings for automotive, electronics, fitness, home and mobile devices in the 1,700-sq.-ft. shops at three Chicago-area pilot locations and online at Sears.com/ConnectedSolutions.

"Many of our members are aware of 'smart' devices or 'home automation' products but don't fully understand how they are used to make their lives better," said Craig LaRosa, DVP in-store experience and design for Sears Holdings. "Connected Solutions offers an entertaining and interactive environment to learn about the products and our dedicated sales team is ready to help customers develop solutions that are relevant to them. Sales associates also ensure that all members and customers leave Sears stores with connected products that are fully functioning and are available to provide ongoing customer support following a purchase."

The first three Connected Solutions pilot shops recently opened at the Sears Woodfield Mall store in Schaumburg, Ill.; Sears Vernon Hills, Ill., store and at the Sears Oakbrook Center store in Oakbrook, Ill.