SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company, has appointed Scott Lucas to the new position of managing director, brand development to oversee its Brandimage and Anthem operations in Cincinnati.
According to the company, its brand development group drives brand performance by creating desirability through two brands: Brandimage and Anthem. Brandimage creates brands through the development of brand equity design and brings them 'to the shelf' to seduce shoppers at the point of decision. Anthem sells brands from the 'shelf out' by amplifying and elevating brand desirability.
"I am excited to lead the brand development teams in Cincinnati and to leverage our business-driven design model to drive brand performance for our global and regional clients," said Lucas. "As brand performance is a function of desirability and profitability, it is gratifying to be a part of an organization that recognizes the relationship between brands, branding, and business."
"It's great to see that we've got the right leader in such an important role and in such an important market for SGK," said Eric Ashworth, president. "His arrival brings a lot to not only the Cincinnati team but also the company as a whole. I am confident that Scott and team will elevate the 'desirability' of packaging all the way up to the shelf and 'amplify' its unique design language all the way down the aisle and out the door to help drive brands that perform."
Prior to joining SGK, Lucas spent 10 years with Interbrand. He served as executive director, new business at Interbrand Cincinnati where he established and led a Cincinnati-based team responsible for new business development, marketing and public relations for the North American consumer packaged goods (CPG) practice. Before his move to Cincinnati, he served as managing director, consumer branding, at Interbrand New York.
Previous roles earlier in his career included business-building executive experience in New York at branding and design consultancies, including his own firm.
Lucas earned a bachelor of arts in communication from Villanova University.