Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.
"With nearly two decades of exceptional online and retail experience, Anabela is a fantastic addition to Shoebuy, as we further our commitment to our customers and our industry partners," said Sorabella. "She will be a great leader for our growing marketing team and will help enhance marketing operations as well as take customer engagement initiatives to a new level in this next phase of our growth."
In her new role, Perozek will be responsible for all aspects and execution of the company's marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy's customer base. Perozek has a proven track record of efficiently driving customer acquisition and engagement. She joins Shoebuy from Staples, where she most recently served as the VP of marketing for Staples.com. In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including corporate strategy, retail marketing, contract operations and online sales and marketing.
"I am thrilled to join the Shoebuy team. There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share," added Perozek.
Perozek has a master in business administration from MIT Sloan School of Management and a bachelor of arts in political science from Amherst College.