HOFFMAN ESTATES, Ill. — Sears Holdings is launching a menswear collection by Grammy Award-winning recording artist Adam Levine, exclusively at Kmart and ShopYourWay.com beginning Oct. 1.
Levine's collection includes premium denim washes, outerwear, wovens, knits and accessories.
"With this collection I tried to create designs that I would actually have in my closet,” said Levine. “If you don't feel good about what you're wearing, then you shouldn't be wearing it so my goal is to have everything feel good. This was an exciting opportunity for me and I am thrilled by how the line has come together.”
The collection ranges in price from $14.99 to $69.99 for apparel and from $9.99 to $16.99 for accessories, and will launch in 500 Kmart locations nationwide. Select styles will debut in weekly flash sales beginning this month.
"We're thrilled to have worked with Adam Levine on his fall 2013 collection for Shop Your Way and Kmart," said Bernt Ullmann, president of Sears Holdings Shop Your Way brands. "The exclusive collection emulates Adam's simple yet sophisticated sense of style and allows shoppers to dress like a star, at affordable prices."
Levine will host a series of Style Chats which will be featured on Shop Your Way, allowing fans to ask him questions about his personal style and the development of the line. Additional opportunities to participate in sweepstakes will also be featured on the site.